Amazon Prime Card


Goal: To launch the Amazon Prime Visa Credit Card which allows Amazon Prime members to receive 5% back on all purchases on Amazon. 

Role: UX Designer

Overview: While there was an Amazon Visa Credit Card at the start of the project, the payments team wanted to introduce a new card with special benefits for Amazon Prime members. The existing credit card offered 3% back on all purchases on Amazon. The new Prime Visa would allow customers to get 5% back on purchases on Amazon. The challenge with this project was getting the customer to the right application, especially if there were no cookies to identify them.


User flows for mobile

User flows for desktop

Dual marketing page


Prime Card application

Prime Card application – updated design